Marketing Executive
Fun In The Sun
Key Responsibilities:
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Develop and implement a comprehensive marketing strategy to achieve organizational goals and objectives.
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Assist in all aspects of Fun In The Sun's digital presence, including website content, social media platforms (Facebook, Instagram, etc.), and email marketing campaigns.
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Create engaging content (written, visual, and video) to build brand awareness, connect with target audiences, and promote upcoming events and initiatives.
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Oversee public relations efforts and media outreach to secure positive press coverage and increase brand visibility.
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Analyze marketing campaign performance using website analytics and social media insights to identify areas for improvement and optimize campaign effectiveness.
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Manage marketing budget effectively and track return on investment (ROI).
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Stay up-to-date on current marketing trends and technologies to ensure our marketing strategies remain innovative and impactful.
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Collaborate with program staff and leadership to ensure marketing efforts align with overall organizational goals.
Qualifications:
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Bachelor's degree in Marketing, Communications, or a related field (required).
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Experience in marketing or a relevant field
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Strong understanding of digital marketing principles, including social media marketing, content marketing, email marketing, and website optimization (SEO/SEM).
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Excellent written and verbal communication skills, with the ability to craft compelling messaging for diverse online and offline audiences.
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Experience with project management tools and marketing automation platforms a plus.
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Data-driven approach to marketing with the ability to analyze data and translate insights into actionable strategies.
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Ability to work independently and with a team to manage multiple projects simultaneously while meeting deadlines.
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Passion for Fun In The Sun's mission and a commitment to supporting young families.
Benefits:
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Opportunity to make a positive impact on the lives of struggling millennials and their families.
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Be part of a dynamic and supportive team environment working towards a meaningful mission.
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Work remotely with potential travel opportunities to Victoria and Western Australia for events and team meetings.
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Opportunity to participate in the growth of Fun In The Sun